Audi: Lockdown Grid

When Covid-19 made producing car photography exceptionally hard, we turned to the one place where people were still driving and shooting Audi cars: the Forza Horizons racing game. We invited “Forza Photographers” to shoot their favorite Audi models. In return we’d feature their artwork on our Instagram channel. The result is a series of shots almost undistinguishable from real car photography, but created in a game.

TEAM

ACD: Ralf de Houwer
ACD: Denison Kusano
Art Director: Greggy Adriano
Copywriter: Johann Lopez
EP: Austin Kim

Client
Audi
Segment
Automotive
Services
Social, Design, Gaming
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